The report also suggests that by 2012 3G will account for some 19% of total W-VAS services.
This emerging sector offers both new and existing players with a significant opportunity and an eventual large pool of potential users. However, identifying where these opportunities actually exist in the value chain and how to access them is vitally important. Foreign participants need to know the best routes to market including who to partner and which portals to use as well as the appropriate business models to deploy. The fundamentals of Intellectual Property protection are also key, as well as an understanding of the various processes and procedures necessary to navigate through the regulatory system.
The report author, sector analyst Dr. Elisa Kuang, said that "Providers of 3G applications and content have a unique opportunity to tap into this vast new market but are advised to carefully craft coherent market entry and development strategies -- ones that appreciate China’s unique economic culture and business systems, an emerging economy in transition."
About this study
The Juniper Research study, "China 3G: Mobile Content Strategies and Forecasts, 2007-2012", offers market sizing and forecasts, targeted advice and guidance for those with interests in the sector.
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